WEB SITE DESIGN ...10 points

Designing a web site is much the same as any other graphic design project. The main difference being the flow of the design process. In web site design the flow is generally from the bottom up, meaning that the look and feel of a site is, in most cases, driven by the site's content and the clients needs for audience and interactivity.

In print, you are trying to get your audience to stay on a page long enough to get a marketing message across. You are often faced with a limited area in which to achieve this, such as a one-page magazine ad. In some cases, you are trying to catch their attention and have them dive deeper into your product, as with a book cover or the first page of a brochure.

On the web, you are generally trying to keep your audience on a specific website for as long as possible. The amount of pages to work with can be unlimited, so you ‘tease’ the audience with snippets of content to entice them into clicking further into your site.

The Project:
Using the images and text provided, design and implement a web site design for the Sonoma County winery Capolan. The name of the web site is: Capolan Winery

Files:
Use the images provided in the previous project to design the site. Use the link below to download the written content for the site.

Your Design:
1. Your final site directions will be presented electronically in the html page provided below.
2. All designs should be completed in Photoshop at 72 ppi.

Size: 850 x 600 px.

4. Three Home page design directions are required. A fourth design is optional.
3. All designs should be saved as jpgs, placed in a folder with your name and emailed to me.

When Complete:
Make sure that you have created a folder with your name on it. Then compress it as a zip archive and send it to me via email on the due date indicated on the schedule page. We will have an
inclass review of the results.

Due date:
Check MessageBoard and Course Schedule pages for due dates.