3. WINE LABEL DESIGN ... 10 points

Design and execute a wine label design for the following winery:

Capolan Winery - a Sonoma County winery known for their Merlot.
Here is a link to their website I designed last year which is not active at the moment.


Click here to download the project files

Things to keep in mind:
The interesting thing about designing a wine label is you are essentially working on a 2D surface that will applied to a 3D object. Your design must be a quick read and most importantly, look like a wine label.

The DESIGN process is as follows:

1: RESEARCH: If you are not familiar with the look and feel of wine labels, go to a wine discount house or a major super market and do some research. The web is also a good place to research.
2: THUMBNAILS:
Six to ten thumbies should be completed to preview your concept.
3: ROUGH LAYOUT:
A 1:1 layout is required for final approval. This will include color decisions as well as the style of the image (illustration) to be used.
4: FINISHED PRESENTATION:
The project will be presented digitally. Details given in class.

Limits: Important!
Each layout will be contained within a 432px (wide) x 864px (tall) space at 72 ppi.
Details will be given in class.

Final Presentation:
The final presentaion will be in the form of an online slide show which I will put together. I will be giving details in class and will have a video tutorial for you.

Click here to view The Digital Bottle Application Video

A final review will conclude the project.

Due date:
As in all projects, check MessageBoard and Course Schedule pages for due date
.

Wine Label Requirements and Bottle Styles


Label Design