ONE: DESIGN YOUR NAME...10 points

Background:
One of the best ways to get a visual sense of type and image is to spend some time looking at various typeface's from specimen books and magazines. You will notice that there are essentially 3 basic categories of type:

1. This is an example of a serif typeface

2. This is an example of a sans-serif typeface

3. The example below is sometimes called CURSIVE

Each has its own personality and is used to communicate a verbal/visual message in a certain way. Generally, a serif type has a more traditional/conservative feeling and the sans-serif a more modern/contemporary feeling. The cursive, as in the example above, is directly related to ancient illuminated manuscripts of the early Renaissance in Europe and is used when a more restrained verbal message is required. These days designers often use seemingly random combinations of the above to convey a particular message.

This first exercise is designed to familiarize you with type as a pure design element.

1. Get a book of type specimens and/or look at the selections on the computer.
2. Write down 2 to 3 adjectives that best expresses your personality or spirit.
3. Find typefaces that express your personality or spirit.
4. Design your first and last name. Middle name is optional.
5. Give careful consideration to the positive and negative space relationships and the space between the letterforms.

Limits:
1. Your design must be contained within a 4" x 5" rectangle centered on a 8-1/2" x 11" page.
2. Use only black, white and gray. (screenbacks are OK)
3. Explore various size relationships.

Due Date:
See Course Schedule and MessageBoard pages.