FOUR: TYPOGRAPHIC VARIATION ON A THEME...10 points:

Project: Using the copy given below, design a series of 2 varying ads (with the parameters given below) using the exact copy given and only type (no images).

Objective: To explore the typographic nuances of typographic hierarchy for a typical advertisement.

Limits: The 2 layouts shall be as follows:

A. Contain your layouts within a 6 x 6" field. Outline the field with a thin-lined box, centered on an 8-1/2 x 11" page. You will need to trim this box off for the final presentation.

B. A finished output (comprehensive) is required for the layouts. This will be mounted on mat board and bound as in the Historical Layouts project. Instrustions will be given in class.

C. There is no limitation to the use of color.

The Copy:

The Metropolitan Symphony
Patricia Weingart, conductor

Bach, Brandenburg Concerto No. 4
Mahler, Symphony No. 5
Copland, Appalachian Spring

Winston Center for the Performing Arts
May 25, 8:00 pm

THE LAYOUTS SHALL BE AS FOLLOWS:

Layout 1-Use only one typeface
one size
one formation
separate the text into more than one
block or paragraph

Layout 2-More than one typeface (your choice)
any size
any formation(s)
separate the text into more than
one block or paragraph

Due Date:
Check MessageBoard or Schedule pages for due date.